The London Waterloo Station had been taken over by the Philippine Department of Tourism, as part of the Visit Philippines Again 2016 campaign, launching a station domination series that started with London Waterloo Station from the 24th of April to the 23rd of May.
The station domination began with the Philippines featuring a special immersion zone at the station that gave the commuters a taste and feel of the country’s beauty and its promise of a “more fun” overall experience when they travel to the Philippines.
Commuters received instant prizes and had the chance to win a holiday to the Philippines in three fun ways. One, by taking “foot selfies” using floor stickers mapped around the station concourse. Second, by taking part in the 3D selfie stand, and lastly, by experiencing the Philippine islands in the virtual reality pods with 360 images taken by Philippines’ very own Rommel C. Bundalian.
Apart from the experiential zone, the campaign also featured a month-long Philippine branding presence at the station including London Waterloo’s large motion digital screen, which is Europe’s largest digital motion display, floor media, large banners and showcase offers from Secret Escapes, Hayes and Jarvis, Explore, Dive Worldwide, Netflights and Philippine Airlines.
The month long Station Domination was seen by some 8.4 million commuters of London Waterloo Station, reached over 1.2 million Facebook users with over 50,000 shares and reactions on various social media platforms.
“The tourist arrivals to The Philippines for 2016 has already reached record numbers this year, growing by over 20% in February alone, and with such a vast variety of cultural and musical events, adventure and beach holidays and the Philippines being home to the most beautiful island in the world – Palawan – we are sure that there are many reasons to keep coming back to the Philippines”, –Gerard O. Panga, Tourism Attaché and Director for Northern and Southern Europe.